Case Study 3

 

Enhancing Gender-Inclusive Design for a U.S. - Based Tech Startup

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ORGANIZATION:

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A Silicon Valley-based tech startup dedicated to providing safe drinking water.
(In conjunction with Brainpool)

 

PROJECT GOAL:

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Developing a self-cleaning water bottle with UV-LED technology to deliver safe and hygienic drinking water.

 

CHALLENGE:
 

The initial concept of the water bottle developed by this Silicon Valley tech startup closely resembled those of competitors in the eco-friendly market.

 

With the global demand for safe and hygienic drinking water on the rise, numerous entrepreneurial ventures have entered this market in recent years. Customers are seeking products that deliver superior user experiences and demonstrate strong commitments to environmental sustainability.

 

Through our competitive landscape research, it became evident that the product was missing a key differentiator—addressing the needs of female consumers. Recognizing that women significantly influence purchasing decisions in industries such as health, beauty, wellness, and home, we introduced the concept of "design through a gender lens" to redefine the water bottle’s approach.

 

CONTRIBUTION:
 

By integrating our expertise in gender-lens design, we achieved a more inclusive and holistic product experience. Our team guided the company in reimagining the product’s concept, design DNA, crafting a vision that resonated with both male and female sensibilities, thereby expanding the product's appeal and market reach.

 

We analyzed the user experience and provided comprehensive support, including roadmaps, creative direction, and project management. This process challenged the startup to rethink its vision and deeply consider gender-specific needs, resulting in the creation of a UV-LED-based water bottle and pitcher with a refined design concept.

 

The new product design emphasized emotional connection, comfort, inclusivity, warmth, and a sophisticated color palette, reflecting gender-sensitive qualities.

 

Our involvement extended to creating mockups, prototyping, and rigorous testing to develop the final working model. We also provided guidance on material research and pricing strategies.

 

RESULT:

The Silicon Valley tech startup surpassed its crowdfunding campaign goal, raising approximately $3 million. The redesigned water bottle has since been successfully launched to the market.