Case Study 1:

 

Envisioning the Future of Sensory Experiences - Where Technology and Humanity Coexist

 

COMPANY:

A Japan-based Information Communication Technology Company (In conjunction with Brainpool)

 

PROJECT GOAL:

Envisioning the Future of Sensory Experiences – Where Technology and Humanity Coexist

 

SCENARIO:

Technology’s rapid advancement is creating anxious sentiments among populations globally. The fear is that technologies like AI, robotics and deep learning will contribute to replace people’s responsibilities, particularly at work.

 

The company created the new future study research division that demonstrates technology and humans can coexist.

 

CONTRIBUSIONS:

We crafted a new approach to the growing relationship between humans, technology, and beyond, creatively challenging the company to explore how to help people move deeper into connection with each other and nature. We used signal scanning and its curation to set a new direction that challenged the team to explore sensing beyond the human five, perceiving value in other living beings’ sensory experiences in the biosphere. By examining how other life forms in nature connect, we were able to work with greater awareness of how to optimize the human connection experience.

 

We provided project management strategies to ensure efficient resource allocation and deliverables were accomplished on schedule.

 

RESULT:

Based on the roadmap we advised, they established this new future-study division in their company to plan ahead with the concrete mission of how it affects their products and services.

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